“NAB 2013, Las Vegas, USA – April 8, 2013 – Blackmagic Design today announced Blackmagic Production Camera 4K, a new high resolution 4K digital film camera with an innovative large Super 35 size sensor with professional global shutter, combined with precision EF mount optics and high quality Apple ProRes 422 (HQ) file recording for only US$3,995.”
Yup, that’s right. Red / Canon’s seemingly worst nightmare just keeps getting more problematic. The beauty of BlackMagic is that they were a profitable company before they got into this game. Adding these impressive challenges to Red and Canon’s bottom line has to be feeling pretty good for the Black Magic boys.
Check out the full release here: